SUSTAINABLE SMALL SCALE BROILER PRODUCTION
Easy Chicken Club
Easy Chicken Club is a distributed network of off-grid, modular, shipping container poultry abattoirs and a digital platform for small-scale chicken producers.
It creates a farm-to-fork value chain for farmers by offering affordable, quality inputs, training and extension services, as well as a guaranteed fair market.
Easy Chicken Club leverages tech to aggregate live broiler chickens, process them in food-safe facilities, and supply 100% natural, locally grown, free-range chicken to customers.
Easy Chicken App
An essential tool for small-scale broiler producers to secure high-quality inputs, manage their operations, and get support.
- Connect with other farmers for group buying benefits
- Cluster with other farmers for an Easy Chicken Club Abattoir
A broiler chicken value chain
Small-scale commercial broiler chicken producers need a local, consistent, fair market, and affordable inputs to be sustainable food producers. Easy Chicken Club uses the power of collaboration to secure inputs for farmers, and access formal markets.
Farmer Development
Rigorous on-site production training on the Easy Chicken proprietary growing protocols for Free Range chicken. Ongoing extension support on the Easy Chicken platform, with access to veterinary services.
Infrastructure
Patented value chain infrastructure, including hatcheries, abattoirs and chicken cafe’s, custom built with shipping containers and food safety compliance-ready. Common operating systems.
Platform
The Easy Chicken App puts farm intelligence in the hands of the farmer by enabling digitisation of farm records. It enables planning of multiple placements, and download of data for further analysis and sharing.
Impact
Critical for rural economic development, job creation and food security. Easy Chicken Club has a circular approach for sustainability by valorising waste. It is particularly attractive to youth and women farmers.
Inputs
Farmers can order day-old chicks, feed, litter and vaccines, which are delivered together for a whole placement. Inputs are available at low prices due to the aggregation of demand from all farmers.
Quality
Easy Chicken Club chickens are grown in free-range systems and are fed all-natural feed rations. They are also processed in food-safe facilities, to provide the best quality chicken to customers.
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Read MoreDevelop Farmers, Build communities
A microlocal food system where local demand drives local production. The platform uses aggregation principles to drive down the cost of inputs and leverage market dynamics while connecting farmers to a community.
Easy Chicken Club grows communities through skills development, job creation, food security and SME development.